The Country Women's Association (CWA) is known for fundraising, lobbying and baking. However there is also a perception by some, that that the organisation is slightly old fashioned. The brief was to create a campaign event to change these views and appeal to a more diverse audience.
The concept event was to draw upon the culinary traditions of the CWA and host a baking competition. Using a slightly "tongue in cheek" approach in order to appeal to a younger male demographic, the phalic fruit and vegetables are tied to baking recipes featured in the competition.
Luna Land is an award-winning theme park. They required a corporate profile which would be presented to investors and key stakeholders to showcase the company, its achievements and their vision for the future.
The design direction was generated through the exploration of vision and the immersive experience of 3D and virtual reality. The idea was that the report would be distributed with a pair of 1950's style original cardboard 3D glasses for the reader to wear.
HONE MEDIA PLAYER // DIGITAL
Design the UI and UX for a media player called 'Hone'. The demographic was a young professional office worker who regularly listened to podcasts and wanted to share them with friends and colleagues.
The user journey comprised five main screens which allows the listener to play a podcast using the search function or via the 'topics' function. Simple icons and typography are complimented by a handmade watercolour background.
VIXEN // BRAND IDENTITY
Create an identity and brand for a new lingerie boutique in Melbourne which offersbespoke, tailored and luxurious intimate apparel for women.
The Vixen logo and brand was conceptualised from exploring the indulgence of luxury chocolates, fine detail, precious stones and something a little naughty....
HOGAN LOVELL // CORPORATE
Hogan Lovell is an international law firm who are progressive and innovative. They required a quarterly newsletter to promote their values and track record. The newsletter would be distributed to existing staff and potential employees in order recruit and retain talent.
The visual language and colour palette applied to the newsletter was dynamic and fresh in response to the Hogan Lovell wanting to convey that they are 'bold, vibrant and energetic'. Omitting the baseline of the typography conveyed the idea of growth.
SUPERCLUSTERS // PACKAGING
Create a brand story, dieline and packaging design for a new healthy snack bar product targeted at little kids.
Superclusters are nutritious oaty, nutty bars packed with superfoods. The concept is based upon Captain Kale who flies around the galaxy collecting superfoods. A pop-art, comic style was introduced to appeal to the demographic of young children who like to explore.
HANSEL + GRETEL // BOOK COVER
This handmade brief was to design a book cover. The chosen publication was the classic fairy tale of Hansel and Gretel byThe Brothers Grimm. The story is about two young siblings who get lost in the woods, and on their journey discover a witch's house made of sweet treats.
Using the conceptual idea of a gingerbread house but taking a less obvious approach, the design was influenced and inspired by the beautiful architecture of the houses in a small town in Germany where the authors of the book lived.
FIND YOUR TRIBE // HAND LETTERING
Katie from Indie Likes Yellow attended a Hand Lettering workshop run by the very talented Wayne Thompson of Australian Type Foundry and Jess Cruickshank. With the only prep for the class being to come armed with a word or phrase, we started the day with intros and a brief look at some of Wayne and Jess' work. We were all then the lucky recipients of a shiny new TomBoy brush pen - tool of the trade for many a hand letterer.
With aforementioned shiny new pen in hand and a stack of blank paper, we got to work by first practicing very simple strokes to get a feel for the pen and how the pressure is applied to create different techniques. More pressure on the 'down' stroke produces a wider, firmer line, whilst releasing pressure on the 'up' stroke, gives a softer, finer result.
After writing the word 'minimum' about a thousand times (a good word to practice because of the rhythm and change in pressure of the strokes), we were ready to start drafting our phase or word. 'Find Your Tribe' was our pick - a little motto we saw sometime ago, probably whilst scrolling endlessly through inspirational IG pages.
We worked out a 'type lockup' where we first sketched out how the words might sit with each other, then started to use the brush pen on tracing paper to practice, practice, practice.
To find out more about Wayne and Jess, check out their IG pages and websites:
The family-friendly, Byron Bay Food and Wine Festival needed a range of collateral for the annual event. Flyers, tickets, guest lanyards and other branded items were required to promote the event.
The hand-lettered tagline ìplay with your foodî was a focal point, supported by the design elements created by stamping fruit. These, along with the tropical colour palette inspired by beautiful Byron, were used to create a playful theme which was reflected throughout the collateral